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CARNIVAL CRUISE LINE - IMAGINATION: DIRECTOR OF CORPORATE CASINO MARKETING
| DIRECTOR OF CORPORATE CASINO MARKETING |
Job Description: Responsibilities:
•Lead marketing research and analysis initiatives to address the competitive marketplace, including in-house segmentation and customer behavioral reports.
•Develop short and long-term strategic marketing campaigns.
•Direct outside agency/partners on ongoing promotional campaigns and maintain consistent brand image throughout promotional materials and events.
•Plan advertising and promotional activities including print, online and direct mail.
•Assure timely design, manufacture and delivery of direct mail.
•Drive player development and oversee effective database marketing such as direct mail, player tracking and promotions.
•Monitor competitive products, marketing activities and players clubs and develop appropriate action plans.
•Coordinate cross-marketing initiatives with sister brands and strategic partners.
•Establish and maintain a marketing budget for Casino.
•Building new competencies within Corporate Casino to benefit current and future projects. |
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| CARNIVAL CRUISE LINE - IMAGINATION CONTACT INFORMATION |
| Phone: |
(305) 599-2600 |
| Fax: |
(305) 406-8666 |
| City: |
Miami |
| Posta/Zip Code: |
33178-2428 |
| Company Description: |
Position requires a minimum of ten years experience in Casino Marketing and a Bachelor’s degree in Marketing; MBA is a plus. The candidate is responsible for implementing a comprehensive marketing plan in support of revenue objectives and to encompass brand strategy, positioning and communications for Casino. The successful candidate needs to build strong relationships with cruise line marketing and onboard revenue heads while strengthening their individual brand equity; as well as support The role includes implementation and maintenance of a data management plan for targeted customer base. The position also provides structure and consistency to brand players clubs ensuring overall guest satisfaction, track the progress of campaigns and initiatives, and be able to resolve any issues or roadblocks. |
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Carnival Cruise Line - Imagination |
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Posted on: 11/18/2009 Posted by: todd_cz |
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